About
I’ve been a freelance writer since 2018, writing content for both publications and brands. I have experience with in-depth research and expert interviews, and SEO and commerce-driven stories. I’ve also extensively tested, photographed, and reviewed beauty, home, and fitness products. While my expertise lies in skincare and women’s health, I’ve written about pets, exercise, fashion, hair & makeup, and food.
I have 4+ years marketing experience, during which I planned strategies, created emails, and wrote web and social copy for everything from bowling alleys to law schools to aromatherapy shops.
I have a B.A. in Mass Communications with a concentration in Creative Advertising from the University of South Florida in Tampa.
Experience
FREELANCE WRITER
October 2018 to Present
I write about beauty and wellness for several publications, via both commissioned and pitched stories. My work has been published in HuffPost, Glamour, Expectful, and HelloGiggles.
For Byrdie and Decidedly, I tested and reviewed beauty products. I photographed and reviewed home, pet, fitness, and kitchen products for publication on Dotdash’s network of sites, like VeryWell, The Spruce, and TripSavvy. For Brides, Hunker, and Forbes, I’ve written commerce and SEO-focused stories. For Vetstreet, I wrote pet product roundups and interviewed experts to create buyer’s guides for pet parents.
And finally, I’ve worked with several brands and business owners — skincare brands and supplement companies in particular — to create blogs and other content for their websites. These brands include Veracity, Ritual, and Kara Vita.
MARKETING COORDINATOR at BIG SEA
October 2015 to August 2018
I planned, strategized, and executed inbound marketing campaigns for companies in entertainment, education, law, and more. I worked with our clients to improve their website traffic and attract new leads. My day-to-day tasks included writing and creating blogs, emails, site content, and social media posts. I also managed The Brewery Bay, a Big Sea side project, where I maintained and updated the site and wrote blog posts. I reported directly to the content director.
GRAPHIC DESIGN & MARKETING SPECIALIST at AMBRA HEALTH
March 2014 to July 2015
During my time at Ambra Health (formerly DICOM Grid), I was promoted from an internship to a full-time position. Under the direction of the Marketing Manager, I facilitated inbound marketing campaigns with the goal of generating new leads. I also partnered with the sales team to create materials for trade shows. I authored case studies and led webinars for potential customers.
Education
UNIVERSITY OF SOUTH FLORIDA
TAMPA
Bachelor of Arts in Mass Communications
Concentration in Creative Advertising